Advertising Project: CraZZy LiZZard Records R. Durfee, instructor

Today you are going to enter the world of advertising by creating an ad campaign for a client. Your client is CraZZy LiZZard Records or CLR. Crazzy LiZZard Records has a new band the producers/owners need promoted. CLR's executives have come to you for help. You need to come up with a name for the new band and an advertising campaign to get the word our about this new musical group.

To complete this project you will need to do the following:

1. Come up with a band name

2. Create a POSTER in FIREWORKS (330 x 400 pixels) to advertize the band's upcoming show for December 19th at The Hard Rock. Cost is $7 and show starts at 9:00 p.m. Save your completed work as rockposter.jpg

3. Make an ANIMATED BANNER AD in FLASH (660 x 150 pixels) to advertise the same info you have on the poster in a banner animation. Save your work as rockbannerad and be certain to <Control><Test Movie> to creat the FLASH movie file (.swf file).

Be certain to not violate any COPYRIGHT laws when creating your poster and animated banner. What this means is that you CAN NOT USE an EXISTING BAND's Name and LOGO. It also means you can not just go get an image from the Internet and use that image. You can use parts of images but what you create must be unique to you. It has to be your design, drawing, etc. If the images you use are someone elses work, you have violated copyright laws. unless you have substantially changed the image. In general, this means there must be, a minimum of six changes to the image. Changes to size, colors, backgrounds, color filters, etc.

Your poster and flash animation banner should match in colors, fonts, graphics, etc. Basically, you need to establish brand identity by using these same elements to help people recognize the band.

Objective: To apply skills in graphics and computer animation you have gained during the first 7 to 8 weeks of study in Multimedia. Also, to understand the rules and requirements of COPYRIGHT. We will discuss copyright laws during class time.

Your Poster Must Be:
- Easy to read
- Elements (color, fonts, graphics) must match the band name
- Must include all of important information
- Must reflect serious thought and your best work
- Can not violate copyright laws
Save your file to your server space U:drive lunch account # as: rockposter

You Banner Ad Must Be:
- At least 10 seconds in length (approximately 120 frames across)
- Must not be stick figures
- Must use layers to divide up your parts of the animation (text, background, images, etc.)
- Must include important information
- Must include a prompt to reserve tickets or to purchase tickets
- Must reflect serious thought and your best work.

Save your file to your server space U:drive lunch account # as: rockbanner


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